Preview, trial and customer data, plainly handled.
Last updated: 29 June 2026
This page covers the TenderLead public site, personalised preview requests, trial setup, customer profile inputs and lightweight analytics. For the scoring-input boundary, see Source quality. For site-level cookies and analytics transparency, see Cookies. For the public-site accessibility target, see Accessibility. For site terms, see Terms.
What we collect
When you request a preview, start a trial or activate a paid account, we collect your email address and the company details you provide, such as company name, website, sectors, keywords, regions, buyer interests, frameworks and no-bid rules. Stripe handles payment details for paid plans.
For a preview request, we also keep the TenderLead entry page and any utm_source or utm_medium values carried in the preview link. We do not store the full referring URL in the preview record.
How we use it
Your firm inputs are used to run TenderLead for your firm, send preview and briefing emails, tune scoring, manage trial or paid access and respond to support requests. We do not use one customer's private profile, feedback or bid data to tune another customer's recommendations. We do not sell customer data.
Analytics and browser behaviour
The public site uses Plausible Analytics and Ahrefs Web Analytics for aggregate page measurement. Plausible also receives a small number of TenderLead conversion events, such as preview requests, sign-in link requests, checkout-start clicks, and post-checkout activation submissions. Google Analytics 4 may also be loaded on public pages, using measurement ID G-B70RM3QXBZ, but only after the visitor allows analytics in the consent prompt.
That analytics setup is intended to stay privacy-first: no authenticated app tracking via GA4, no advertising audience building, and no event payloads containing form contents such as email address or company name.
Public sources and firm inputs
TenderLead is designed to combine public procurement information with firm-provided context such as your website, sectors, keywords, and past wins when you choose to provide them. We keep that boundary explicit rather than pretending every score comes from public data alone.
Your rights
You can request deletion of your data at any time by emailing hello@tenderlead.co.uk.